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“Bread. It's Essential” Grains for LIFE campaign is launched

February 1, 2005

CONTACT: TerriTodd, Director of Communications
202.484.2200, ext.108
ttodd@namamillers.org

Washington, DC – February 1, 2005 – Today the Grain Foods Foundation launched an aggressive public relations campaign aimed at reminding consumers grain based foods, like bread, are an essential part of healthy eating. The Grains for LIFE campaign was launched online and in New York City and Washington, DC. Longevity, Intelligent eating, Fitness, and Energy are key messages of the campaign. NAMA (The North American Millers’ Association) is a proud member of the Foundation responsible for the campaign.

The newly released 2005 U.S. Dietary Guidelines for Americans supports a diet based on the consumption of grain based foods. The Grains for LIFE campaign will help the U.S. government spread the word: The consumption of grain based foods is an essential part of healthy eating.

Other campaign messages will promote these scientific facts:

  • Calories are calories, no matter where they come from.
  • Consuming more calories than we burn results in weight gain.
  • Grain based foods contain vital nutrients our bodies need to be healthy and active.

Look for the messages on billboards in New York City and Washington DC, on posters in the offices of physicians and other health professionals, and in the classrooms of educators.

Consumers, media, and health professionals can access information on nutrition, diet and eating habit trends, and practical ways to re-introduce grain based foods into the diet on the campaign’s web site, www.grainpower.org.

The Grain Foods Foundation has 89 members from the milling and baking industry, including private industry, associations, and individuals. The Foundation has raised more than $3 million in fewer than six months to fund the Grains for LIFE campaign.

NAMA has 48 member companies operating 170 wheat, corn, oat and rye mills in 38 states, 150 cities, and Canada. The aggregate production capacity of NAMA’s membership is more than 160 million pounds of product daily, which is about 95% of the total U.S. capacity.

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