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North American
Millers’ Association


600 Maryland Ave SW,
Suite 825 West
Washington, DC 20024

TEL: 202.484.2200
FAX: 202.488.7416

EMAIL: generalinfo@namamillers.org

Industry Partners

Breakfast Cereals

 

Oats are used in breakfast cereals in four main ways: cold granola or multi-grain type cereals; large flake, quick rolled oats and oat bran as hot cereals; instant rolled oats in instant hot cereals; and, oat flour as an ingredient in extruded (puffed) breakfast cereals.

Cold granola cereals have many of the same requirements as cookies. The oats must absorb the correct amount of syrup, honey, or other liquid, and flake integrity is usually a requirement for visual appeal.

In addition, because oats are usually one of the primary ingredients, they make a large contribution to the final cereal flavor. Therefore the naturally occurring enzymes must be rendered inactive because of their part in the creation of rancidity which affects shelf life.

Granola cereals may contain any of: large flake rolled oats (usually the thicker flakes such as #3 or #4 to reduce breakage), quick (any thickness) rolled oats, baby rolled oats, and oat flour.

For hot cereals, requirements are good visual appeal and correct cooked texture. Some hot cereals are sold in clear plastic containers, and visual appeal is an important marketing tool.

Even for products that are not visible prior to purchase, it is important that the consumer be satisfied with the appearance once the package is open. Although people cooking the cereal can adjust water content of the recipe as required, absorption characteristics are
important to obtain the desired consistency. Shelf-life considerations are again important.

Usually one of the thinner large flake rolled oats (#5 or #6) or a quick rolled oat is marketed as a hot cereal. Any granulation of oat bran can be marketed.

Instant hot cereals are usually a combination of instant rolled oats, which are thin flakes that have been produced to cook quickly, some gums to control water absorption, flavoring components (often including salt and sugar), and occasionally some fruit pieces. Instants are usually packaged in individual serving containers because of the potential for separation of the ingredients in larger containers.

The extrusion process used to manufacture cold breakfast cereals is complex, and affected by many variables. Several are oat related.

Flour absorption characteristics (both amount and speed of absorption), moisture content, and granulation can be critical to some formulas and/or extruders. Fat content of the flour can have an impact on the amount of puff an extrusion process can achieve. Starch gelatinization level (referring to the extent of cook of starches) is often a critical factor. Enzyme activity of the flour can impact shelf-life, although extrusion processing changes the way that fats and enzymes react.

The difficulty is to identify which variables are critical to a process, and then to optimize these variables. Each cereal formula/extruder combination has different critical variables, and different optimization levels, so cooperation between manufacturers is required for
product improvement. Both whole oat flour and low bran oat flour can be used for the manufacturing of extruded breakfast cereals.



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