Grains Industry Promotes Healthy Eating Through National Sandwich Recipe ContestAugust 28, 2006
Washington, DC – August 28, 2006 – With concern over the nutrition of children and adults in America affecting policy across the country, members of the grains industry are stepping forward to help consumers eat healthier. The Grain Foods Foundation has launched America’s Healthy Sandwich Showdown, a national sandwich recipe search for the healthiest and best tasting sandwich. Americans eat more than a billion sandwiches each year from classics like PB&J and BLTs to trendy grilled paninis.
Grain Foods Foundation celebrity chef partner, Dave Lieberman, and a panel of health and nutrition experts will select the winner during National Bread Month in November. In addition, Lieberman will be heading to Washington, DC in September to create a healthy sandwich for six states in partnership with their respective Legislators. Online surveys are being conducted in those six states to determine each state’s favorite sandwich bread. From New Yorkers to Texans – what bread holds their favorite sandwich together?
“The sandwich is an America staple,” said Betsy Faga, president, North American Millers’ Association. “But you’d be surprised to see the different sandwich trends and favorites from state to state.”
This campaign is part of the grains industry’s overall effort to remind Americans that eating a healthy, well-balanced diet includes all food groups and incorporates physical activity. Members of the American Bakers Association and the North American Millers’ Association came together in 2004 to form the Grain Foods Foundation in an effort to educate consumers about the health benefits of bread and grains.
“America’s Healthy Sandwich Showdown is not only a great way for consumers to show off their favorite healthy sandwich creations, but a fun way to bring the spotlight back to bread,” said Robb MacKie, president and CEO, American Bakers Association. “Whether you prefer white or whole grain, you can’t have a nutritious and delicious sandwich without bread.”
Everyday cooks from across the country are eligible to enter their favorite sandwich recipes into this national contest by going to http://www.grainpower.org. The lucky home cook will win a trip to Sandwich of Kent in England.
About the Grain Foods Foundation
The Grain Foods Foundation, a joint venture of members of the milling and baking industries formed in 2004, is dedicated to advancing the public’s understanding of the beneficial role grain-based foods play in the human diet. Directed by a board of trustees, funding for the Foundation is provided through voluntary donations from private grain-based food companies and is supplemented by industry associations. For more information about the Grain Foods Foundation, visit www.grainpower.org.
About the American Bakers Association
ABA is the trade association that represents the nation’s wholesale baking industry. Its membership consists of more than 200 wholesale bakery and allied services firms. These firms comprise companies of all sizes, ranging from family-owned enterprises to companies affiliated with Fortune 500 corporations. Together, these companies produce approximately 80 percent of the nation’s baked goods. The members of the ABA collectively employ tens of thousands of employees nationwide in their production, sales and distribution operations. The ABA, therefore, serves as the principal voice of the American wholesale bakery industry. For more information about the American Bakers Association, please visit www.americanbakers.org.
About the North American Millers’ Association
The North American Millers’ Association (NAMA) is the trade association representing the wheat, corn, oat and rye milling industry. NAMA’s 48 member companies operate 170 mills in 38 states and Canada. Their aggregate production of more than 160 million pounds per day is approximately 95 percent of the total industry capacity.
CONTACT: Terri Long, Director of Communications