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NAMA re-launches website with an emphasis on production promotion

September 28, 2006

WASHINGTON, D.C. – September 28, 2006 – The North American Millers’ Association (NAMA) re-launched www.namamillers.org at its annual Board of Directors Meeting on September 22, 2006. The new website places an emphasis on product promotion by featuring photographs of the end use products for each milled grain represented by the association. Sections for wheat milling, corn milling, and oat milling are some of the improvements members will see right away. At the same time, www.namamillers.org will continue to offer members information about legislative and regulatory issues important to the milling industry, upcoming meetings, and a membership directory.

In each of the milling sections, users will find information about the milling process, the products produced, the nutritional benefits of the products, and the companies that mill each grain. News media, regulatory agency officials, and Congressional staff will continue to find a list of the hot topics and talking points on the issues important to the milling industry.

A key function of www.namamillers.org is the ability to ask NAMA questions and to subscribe to NAMA’s monthly electronic newsletter.

Through www.namamillers.org, the humanitarian food aid community has easy access to food aid statistics, recipes and nutritional information about the commodities used in the food aid programs of the United States. Images of food aid distribution centers and beneficiaries are available to view and download from the site.

Since NAMA initially launched www.namamillers.org in 2000, traffic to the site has grown enormously. On average, the site receives 178,300 hits and 17,520 visits per month. NAMA’s Annual Report, containing detailed information about NAMA’s position on numerous issues, is downloaded, on average, 1,370 times per month. Photos of the United States food aid program, of which NAMA members participate, at work in the field are downloaded an average of 93 times per month. The site does not pay for google or any other search engine service and is still in the top three listings when searching using the key words “wheat milling,” proving it is a successful vehicle for communicating with both members and the public.

The web site is a collaborative effort between Terri Long, NAMA’s Director of Communications, and Checkerboard.com, a web development firm.

NAMA is the trade association representing 48 companies that operate 170 wheat, oat and corn mills in 38 states and Canada. Their collective production capacity exceeds 160 million pounds of product each day, more than 95 percent of the total industry production.

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CONTACT: Terri Long, Director of Communications
202.484.2200, ext.11
tlong@namamillers.org

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