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Darren Seifer

Food & Beverage Industry Analyst
The NPD Group, Inc.

 

 

 

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As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), and spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored NPD topical reports on how the economy affects consumers’ in-home meal strategies, profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns and has been a contributing writer for trade publications.
Darren holds a bachelor degree from Northwestern University and makes his home in New York City.

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